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The Charm Shop

Charms, handcrafted in recycled solid gold and recycled sterling silver. Designed to be collected, layered, and lived in - the foundations of your jewellery story.

How to tell your story in charms

STEP 1

Choose your base

Your charm story starts with the piece that holds it all together.

What to consider

Choosing a length: How do you want it to sit? Consider how your new necklace will layer with your everyday stack.

Choosing a metal: Do you love the warm glow of solid gold, or the modern contrast of mixed metals? A silver base is perfect for a layered gold-and-silver charm stack.

Room to grow: Are you planning to add more charms over time? A slightly bolder chain with our signature circle connector clasp gives you space to build and add to your story over time, while a delicate fine chain can highlight a single charm beautifully.

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Milos necklace adorned with freshwater pearl beads and delicate gold charms, by Maya Magal London.
Solid gold Milos pearl beaded charm bracelet with freshwater pearls by Maya Magal London
A sterling silver paper chain charm necklace with a statement clasp, displayed on a plain background.

STEP 2

Add your charms

The key building blocks, made to tell your story.

What to consider

Start with your anchor: Choose one lead charm first - an initial, zodiac, or birthstone - then build around it.

Meaning first: Are you marking you, someone you love, or a moment? Initials and birthstones are perfect for names, dates and milestones; zodiacs capture personality and identity.

Balance & proportion: Mix sizes for a considered look (one statement charm + one or two smaller accents) rather than lots of equal-sized pieces.

How many to begin with: One charm is beautifully minimal. Two to three feels complete - with space to add more later.

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STEP 3

Finish with an engraving

Engraving is the simplest way to make a piece feel even more personal. Add a date, initials, a place, or a short word or symbol you’ll want to keep close - then build around it with new charms as moments happen. It’s designed to grow with you, one chapter at a time.

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The Foundations

Explore our curated charm combinations you can wear as they are - or personalise further. Crafted to layer, designed to evolve.

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Recycled 9ct solid gold chain necklace with 925 sterling silver t-bar charm, initial charm and lab-grown diamond charm handmade in London by Maya Magal London

Get inspired

Explore our curated charm combinations you can wear as they are - or personalise further. Crafted to layer, designed to evolve.

Maximalism, refined: start with our signature paper chains and layer meaningful charms.

Bold, but balanced: pair a statement chain with a fine diamond accent and a zodiac.

Playful, with polish: add a classic T-bar and a turquoise detail for a considered pop of colour.

Minimal, made personal: Begin with an engravable anchor charm, then finish with a fine initial.

Designed to hold your story: our circle clasp gathers your charms in one place - easy to layer and evolve.

Luminous pearls, made personal: a refined base for your chosen charms.

FAQ

Your most-asked questions about building the perfect personalised charm necklace - answered.

The next chapter

Charms are made to be added to over time. Start with the pieces that feel most like you now, then build as new moments come up - a new milestone, a new place, a new person. Add an extra initial, a birthstone to mark a date, or something lighter like a playful T-bar for texture and balance.

The best part: it never has to feel finished.

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