Initial Charm
Our signature initial charm in sterling silver.
Customise with your favourite chain and charms in our Initial Charm Collection to personalise your look.
Details & Materials
Jewellery Care
Delivery & Returns
UK Delivery
COMPLIMENTARY STANDARD DELIVERY
On orders over £250, 2–5 working days
COMPLIMENTARY NEXT DAY DELIVERY
On orders over £500, order by 1pm Monday to Friday
STANDARD DELIVERY - £6
2–5 working days
NEXT DAY DELIVERY - £10
Order by 1pm Monday to Friday
COLLECT IN STORE - FREE
Collect from one of our London stores by selecting “Collect in store” at checkout.
International Delivery
We ship globally with FedEx. All duties and taxes included at checkout.
See all global rates and details.
Returns
Please send your return to us within 14 days of receiving your order. Custom size items are not eligible for return. See our delivery and returns page for more information.
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WHAT OUR CUSTOMERS SAY
★ ★ ★ ★ ★
"I fell in love with the design immediately and found nothing like them anywhere else."
Meital M. | Google Review
CHARM JEWELLERY
Our charm collection is crafted in 9ct solid gold and sterling silver, alongside precious and semi-precious gemstones, including birthstones, pearls and engravable designs. From initial and zodiac charms to meaningful stones and personalised pieces, each charm offers a way to mark moments, memories and milestones.
Designed to layer effortlessly on your favourite chains and bracelets, these charms can be combined to create jewellery that evolves over time - mixing letters, symbols and stones to build a piece that feels uniquely your own.
CHARM JEWELLERY FAQ
Our charms are crafted in 9ct solid gold, offering a durable and timeless material designed for everyday wear. Solid gold maintains its colour and quality over time, making it ideal for jewellery designed to be worn and layered regularly.
Our charm collection includes a range of initial charms, zodiac charms, birthstone charms, engravable designs and pearl charms. Each style is designed to add personal meaning and individuality to your jewellery.
Many people begin with a simple gold chain and one meaningful charm, such as an initial, birthstone or zodiac symbol. From there, additional charms can be added over time to mark milestones, special memories or loved ones.
A charm necklace can be built by selecting a chain or bracelet and adding charms that reflect your personal story. Combining initials, birthstones, zodiac signs or engravable charms allows you to create a layered piece that evolves over time.
Yes. Our charms are designed to sit easily on many of our best-selling chains and bracelets, allowing you to add them to jewellery you already own or create a new personalised combination.