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The bespoke design process

Handcrafted in London. Made to be yours.

Every bespoke commission begins with a story - your story. Whether it’s an engagement ring, a reimagined heirloom, or a piece created to mark a personal milestone, our bespoke process is an invitation to create something lasting. Designed in collaboration with our jewellers and handcrafted in London, each piece reflects the person who wears it: intentional, enduring, and entirely unique.

At Maya Magal, bespoke means more than personalisation. It’s a way to honour craft, material honesty, and connection - ensuring your piece is made with care, from concept to creation.

The current lead time is 4-8 weeks.

Why Choose Bespoke at Maya Magal

Our bespoke service offers a way to design jewellery that carries meaning. Every detail - from the first sketch to the final polish - is guided by you.

Crafted by hand in London. Our jewellers work from our Islington and King’s Cross studios, combining traditional techniques with contemporary design.

Recycled materials, responsibly sourced stones. We use 100% recycled gold and sterling silver, along with conflict-free and lab-grown diamonds, to ensure every piece is made with integrity.

Truly one-of-a-kind. No two bespoke designs are ever repeated - your piece will remain singular, just like the story behind it.

A considered experience. From initial consultation to after-care, every stage is shaped around you.

BOOK A FREE CONSULTATION READ OUR REVIEWS

Our Reviews

"I couldn’t recommend the team at Maya Magal highly enough. My partner and I designed her engagement ring and, what originally felt like quite a daunting process, was an absolute dream. The ring is stunning and we’re over the moon."

Ryan

"We loved working with the team at Maya Magal to design my engagement ring. They really understood my aesthetic and worked quickly to get me designs to make the whole process smooth and joyful."

Laura

"We had a custom engagement ring made and found the entire process incredibly smooth. The team was friendly, knowledgeable, and very helpful in guiding us through choosing the design and diamond. Highly recommend to anyone looking for an engagement ring or other jewellery."

Jarrod

STEP 1

Your consultation

Every creation begins in conversation.

We start with a complimentary consultation - either in our Islington design studio, at our King’s Cross flagship, or virtually. This is where ideas take shape: we’ll explore your inspirations, preferred metals, gemstones, and design references.

If you’re designing an engagement ring, we’ll discuss proportions, stone cuts, and practical considerations for everyday wear. If you’re reimagining an heirloom, we’ll examine the existing piece and advise on ways to retain its sentimental value while creating something entirely new.

Each consultation ends with a shared sense of direction - a first sketch, a material palette, and a feeling that the piece is already beginning to form.

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STEP 2

Gemstone & material selection

Once we understand your vision, we curate a selection of gemstones and metals for you to choose from. Our collection includes a range of unusual stones - salt-and-pepper diamonds, classic white diamonds, sapphires in shifting hues, deep green emeralds, and delicate champagne diamonds. Whether you’re drawn to natural or lab-grown stones, we’ll guide you through cut, clarity, and colour, ensuring your choice aligns with both your aesthetic and values.

If you already own a gemstone or piece of jewellery you’d like to reuse, we welcome it. Repurposing heirlooms is one of the most meaningful ways to create something new. We’ll assess the stone’s condition, confirm its suitability, and integrate it seamlessly into your new design.

Every bespoke piece is crafted using recycled 9ct or 18ct yellow, white, or rose gold, with the option of platinum on request.

VIEW PAST DESIGNS

STEP 3

Handcrafted in London

With your design approved, our jewellers begin the process of making. From carving wax models to stone setting, every stage is completed by hand in our London ateliers. Each maker applies decades of experience - shaping, soldering, polishing - until your vision is realised in metal and stone.

Our workshops operate a zero-waste policy: all metal offcuts are melted down and reused, while every diamond and gemstone is sourced with complete traceability. This attention to process ensures that beauty never comes at the cost of responsibility.

Production typically takes 4–8 weeks, depending on complexity. We’ll keep you informed throughout, sharing updates from the bench so you can witness your piece coming to life.

STEP 4

The final piece

When your bespoke piece is ready, it undergoes a final polish and quality inspection before being hallmarked in London.

Each creation is presented in a Maya Magal box and accompanied by a care guide. Upon request, we can also provide a valuation document outlining the origin and characteristics of your chosen gemstone.

Our relationship doesn’t end at collection. We offer complimentary resizing, polishing, and cleaning, as well as repair services for life - because jewellery made for a lifetime deserves care that lasts just as long.

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Aftercare

We're here for you from the moment you start your bespoke journey with us. We design jewellery to last a lifetime and this means our bespoke pieces include complimentary re-sizing, repairs, and re-polishing. 

As gemstones can require different care, we are happy to talk you through more detailed care instructions for your particular gemstone. Visit our Jewellery Care Guide for more information on how to best care for your jewellery. 

Past designs

Get inspired by some of our previous bespoke creations.

Begin Your Bespoke Journey

Your story deserves a piece that reflects it - made slowly, thoughtfully, and to last a lifetime.

Book a complimentary consultation with our team to begin your bespoke design process.